PEAK Consult

The Client

PEAK Consult (previously ELAC) is a Swedish consulting company founded in 2015 as a result of a longer collaboration between three smaller consulting companies. PEAK Consult provides expertise and helps businesses and organizations increase their operational efficiency.

The Mission

Three years after the merger, ELAC contacted Pinevision to help them rebuild their brand to better suit the company of today. ELAC wanted to create optimal conditions for continued growth, crystallize and clarify the company's basic values ​​and offerings, and attract new engaged employees.

The Solution

Together with ELAC we mapped out their core values, their target groups, as well as their goals and visions for the company. A new name was developed to better represent the new and clarified brand. A whole new graphic identity was also developed which was focused on flexibility, clarity and an engaging professionalism. 

The Result

In November 2017, the new identity was launched during a conference in Prague. The new identity was immediately put to use along with the new responsive website. The experienced newcomer begins a new exciting journey, confidently aware that they have all the tools they need to reach their goals.