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Pinevision Brand Guidelines

Introduction

We see ourselves as a family business without family ties. This is the very essence of Pinevision. It's simple, family-like, and we want to make sure that everyone feels just as comfortable as if they were in their own home. Everyone fits into our family.

In anything that we create, and wherever we operate, you should recognize the Pinevision brand. It is important to us that our graphic material follows certain guidelines. If you would like to use our material, please feel free to reach out to us.

On this page, we have collected the rules and guidelines that exist regarding Pinevision's internal and external communication. Use common sense and never let these guidelines get in the way of your creativity.

Do you want to use our material?

All use of Pinevision's graphic materials must be approved by Pinevision before publication! Pinevision's collection of digital mock-ups are free to use for non-commercial purposes.

We would like you to link to this page when using our mock-ups so that more people get the chance to use them.

Social conduct

It is the employees who make Pinevision what it is. We at Pinevision are flexible, honest, social, and innovative. It is easy to deal with us and as a customer, you should always be able to trust that we have your best interests in mind. We adapt our communication to our customers. Everyone should be able to understand what we are talking about at Pinevision.

We live to create

Our goal is to deliver what the customer needs, even if it means we need to take the long road over the mountain. Our goal is long-term relationships and it is therefore important that we keep what is promised, as well as deliver the end product that the customer needs to achieve their goals. Things are not complicated unnecessarily and we deliver products that the customer can use, maintain and keep alive.

We are professionals and have the knowledge and experience.

We love to sell

For us, sales is helping the customer find the right solution, regardless of whether it means that they become a customer with us, or if we refer the customer to another solution. You can trust us and you should always feel taken care of.

Simplicity, honesty and common sense.

Logo

Our logo is available in 3 different layouts, as well as a number of different color sets. Always use one of our official logos. All logos are available as .png / .jpg for digital use, and .eps / .pdf for use in print. The color or layout of the logo should never be changed!

Logo guidelines

Always use the correct logo, as it is important that the logo is displayed clearly without distortion. Remember to always have good contrast and enough whitespace when using our logo.

Our three-dimensional logo (two-part with gradient) should never be used in sizes below 250x250px.
For sizes below 42x42px, our all-black or the all-white symbol is used.

Logos

Colors

 #8bc755

 #f7e740

 #8ecbcf

 #35375b

 #ef5564

 #000000

Fonts

Digital & Print

On the web, we use Lato, in the weights Light, Regular, Bold, and Extrabold.

Heading 1: Lato Extrabold 35px
Heading 2: Lato Extrabold 25px
Heading 3: Lato Extrabold 17px
Preamble: Lato light 20px
Running text: Lato light 17px

Heading 2

I'm surprised you had the courage to take the responsibility yourself. You are a part of the Rebel Alliance and a traitor! Take her away! I want to come with you to Alderaan. There's nothing for me here now. I want to learn the ways of the Force and be a Jedi, like my father before me.

Still, she's got a lot of spirit. I don't know, what do you think? Hey, Luke! May the Force be with you. But with the blast shield down, I can't even see! How am I supposed to fight? Alderaan? I'm not going to Alderaan. I've got to go home. It's late, I'm in for it as it is.

Heading 3

I'm surprised you had the courage to take the responsibility yourself. You are a part of the Rebel Alliance and a traitor! Take her away! I'm surprised you had the courage to take the responsibility yourself.

Ads & Posters

Our profiling/advertising is always simple, straightforward, short, and concise. Less is more. It should be easy to understand what we are talking about. In our external communication, we always use our green color as a base. In our internal communication, we always use black.

Print & Office Supplies

Pinevision's print and office supplies are available for download. These templates must be used for all internal and external communication where Pinevision is the sender. The material includes leaflets, posters, stationery and business cards and more. Everything is ready and assembled, ready to use.