What is a good website and why is it important to have one?
It is, of course, subjective what makes a website good, but every good website should at least accomplish the goals it set out to achieve. If a website was created to promote and sell a product, you would expect to see an increase in sales through the website. If a website is there to answer clients' questions, you would expect to have fewer clients calling you and to ask those specific questions. No matter the design of the website, if a website is not accomplishing the basic goals it set to achieve, you need to explore what can be done in order to get it there!
People visiting websites today take for granted that a company's website should answer any questions they may have. It is something that is expected of every website no matter the size of the business. If your website is unable to answer your visitors' questions, you risk them turning to a competitor that has answers easily available.
Are people even using websites anymore, what about social media? Nowadays it can be tempting for businesses to ignore their website and just focus on social media. One potential issue with that strategy is that Facebook and other social media platforms are not owned by you. They are owned by other companies who control the direction of the platforms. In contrast, a business website is a platform owned by you and where you are able to fully control your digital presence. While social media should be an important part of your digital presence, it cannot be the only part.