Enlight

The Client

Enlight is a new concept for a lighting and design store in Gävle, Sweden. They are a comprehensive solution for the design, function and installation of lighting solutions.

The Mission

In February 2018, an owner contacted Pinevision to discuss a new idea. He wanted to create a lighting shop where both corporate installers and private individuals felt welcome. The task for Pinevision was to develop a strong brand that would attract the two distinctive target groups and clearly differentiate this store from other competitors.

The Solution

The solution was to combine the visual understanding of the individual consumers with a fantastic service for the corporate installers. The name, store and website would blend together and inspire. A name and identity was created with a new concept and a warm welcoming feeling, dressed in a timeless and classic Scandinavian design.

The Result

In August 2018, Enlight opened the doors for its first store concept with a grand opening for customers, partners and suppliers. The new website, store and identity are now in full use.