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What is Search Engine Advertising?


With search engine advertising, you pay for your advertisements to show up in the search results.

Search Engine Advertising


Search engine advertising, or SEA, is paid content that highlights your business in a search engine such as Google or Bing. Search engine advertising is a type of Search Engine Marketing (SEM), which is a collective term for all types of marketing activities related to search engines. 

How does it work?

Unlike search engine optimization, with search engine advertising you pay for your placement in the search results. The most popular option today is to advertise through Google Ads (previously known as Adwords).

With Google Ads, you can set your desired budget, but the cost of the campaign will be based on what keywords and phrases you want your ad to show up for in the search results. Google Ads is based on an auction-style process, making you bid on one or more keywords that you want to show up for in the search engine. The advertisement may be displayed either at the top of the search results or at the bottom of the results depending on how much you bid for the specific search phrase. Search engine advertising does not affect the organic search result, and you will only pay for your ad when someone actually clicks on it.

Text Ad

There are multiple types of advertisements available with Google Ads, but the most common type is text ads. Text ads are displayed above and below the search results. With your Google Ads account, you will be able to customize the content of your ads, such as the headlines and descriptions. 

experiment with your own ads! 

A checklist to help you get started with search engine advertising


Take a look at our checklist to help you with SEA!

What do I need to get started?

Creating a Google Ads account is completely free and only takes a few minutes. The system will guide you through the process when you create your first ad. Google will help you with setting a goal for your ad and configuring the ad's functionality to achieve the results you want. Regardless of whether you want to drive traffic to your website, generate more in-bound calls, or increase the number of store visits, Google Ads will be able to help you.


Find inspiration

It can be difficult to figure out exactly what to write in your ads. A good tip is to simply search for a few different terms and see what others write in their ads. See what ads stand out from the rest and try to figure out why that is. Use what you learn to experiment with your own ads! 

Do you think Search Engine Advertising seems complicated?

We can help you with questions and concerns to get started!